Hi, I'm KrubelPortrait of Krubel Habteyes

Product Designer based in Dallas 🇺🇸  I craft web and mobile experiences for B2B and B2C brands. 

My intuitive designs delight users and achieve business goals.

Featured project

Atlanta Meal Prep redesigned interface

Atlanta Meal Prep

Reducing time per order by 3x for a meal-prep service

WebMobile

More work

Services

How I help teams ship better products.

Business Strategy

By understanding the target market, competitive landscape, and key business objectives, I can prioritize features that drive growth, improve customer satisfaction, and support revenue goals. This strategic thinking helps ensure that design decisions are not only user-friendly but also contribute to the success of the busisnes.

UX Research

Through methods like interviews, surveys, and usability testing. I gain insights that help guide design decisions, ensuring the final product is intuitive, effective, and tailored to real user needs—ultimately improving user satisfaction and achieving business goals.

UI/UX Design

I create wireframes, design systems, sitemaps,  high-fidelitiy mockups, personas, customer journey, interactive prototypes, and functional annotations maps to plan and visualize the structure, flow, and user experience of a product. Together, these deliverables help ensure the product is clear, efficient, and aligned with user expectations—leading to a smoother development process and greater product success.

AI Integration

I design with the next generation of tools, leveraging AI as a strategic accelerator rather than a shortcut. By integrating smart, vetted AI tools into my workflow—from automating user research synthesis to building functional prototypes in platforms like Lovable—I shorten the distance between idea to launch.