Education
Threespot Media / UX Strategist
Led discovery sessions with 5 tier-1 clients to uncover business goals and user needs.
Produce data-driven deliverables, including site maps, wireframes, user flows, and journey maps.
Write and manage development specs in GitHub to reduce technical debt and improve efficiency.
Leveraged AI research tools to synthesize qualitative data from 20 user interviews.
Performed a comprehensive UX audit to uncover areas for strategic business growth.
Collaborated with the business development team to scope profitable and feasible web projects.
Conducted a rigorous UI and usability QA to ensure alignment with UX and best practices.
Adcetera Design Studio / UX Strategist
Designed award-winning websites for 15+ B2B clients across 10 industries.
Created design deliverables that simplified complex navigation and boosted user engagement.
Conducted UX research to uncover insights that helped reduce page scroll length.
Reduced development cost by working with developers to understand technical constraints.
Kimberly-Clark / UX Designer
Co-created a scalable design system in Figma with 100+ reusable components.
Used UserTesting and FullStory to uncover key user insights that increased conversion rates.
Implemented a system for compressing image sizes that reduced page load speed by 10%
Redesigned a Salesforce dashboard for 10+ sales reps, improving task efficiency.
Feed the Future Innovation Lab / Website Consultant
Redesigned 10+ web pages using HTML/CSS and improved content findability.
Made 50+ PDFs WCAG-compliant to improve accessibility
Integrated a live Twitter feed, boosting engagement by 15%
Led stakeholder training sessions on UX best practices, which led to increased UX funding